《管理学专业英语教程（精编版）（第二版）》课件Unit 6 The Leader’s Guide to Corporate Culture_v2.ppt

《消费心理学》课件07 项目七商品价格与消费心理.pptx

学 习 目 标,知识目标,能力目标,了解商品价格的心理功能 理解消费者的价格心理特征 掌握商品定价的心理策略和影响心理因素 掌握商品调价的心理策略,能够根据消费者的消费心理要求进行正确的商品定价 能够根据市场的变化和消费心理的影响对商品价格,

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1、,The Leaders Guide to Corporate Culture,“Culture can fluidly blend the intentions of top leaders with the knowledge and experiences of frontline employees.”-by authors,Strategy vs.Culture,Strategyoffers a formal logic for the companys goals and orients people around them.provides clarity and focus f

2、or collective action and decision making.relies on plans and sets goals and consequences for filing to do so.incorporates adaptive elements that can scan and analyze the external environment.,Cultureexpresses goals through values and beliefs and guides activity through shared assumptions and group n

3、orms.is more elusive lever,because much of it is anchored in unspoken behaviors,mindsets,and social patterns.shapes attitudes and behaviors in wide-ranging and durable ways.,Shared-Culture is a group phenomenon.Pervasive-Culture permeates multiple levels and applies very broadly in an organization.E

4、nduring-Culture can direct the thoughts and actions of group members over the long term.Implicit-Culture acts as a silent language.,Defining Culture,Two Primary Dimensions for culture commonalities and central concepts:People interactions-An organizations orientation toward people interactions and c

5、oordination will fall on a spectrum from highly independent to highly interdependent.Response to change some cultures emphasize stability prioritizing consistency,predictability,and maintenance of the status quo others emphasize flexibility,adaptability,and receptiveness to change.,Eight Distinct Cu

6、lture Styles,Eight Distinct Culture Styles,CaringPurposeLearningEnjoymentResultsAuthoritySafety Order,Integrated Culture The Framework,Eight Distinct Culture Styles,Eight Distinct Culture Styles,Some Tips about the framework,Styles that are adjacent in the framework,such as safety and order,frequently coexist within organizations and their people.In contrast,styles that are located across from each other,such as safety and learning,are less likely to be found together and require more organizati