《管理学专业英语教程（第四版下）》课件Unit 3 The Seven Principles Of Supply Chain Management.ppt

《消费心理学》课件05 项目五消费群体与消费心理.pptx

学 习 目 标,知识目标,能力目标,了解消费群体的含义与分类 了解消费群体对消费心理的影响 理解社会文化消费流行消费习俗对消费群体的影响 掌握不同消费群体的消费心理特征和相应的营销方法,能够根据市场状况对消费群体进行细分 能够根据不同消费群,

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1、Outlines,SCM in Today,Principle 1,Principle 2,Principle 3,Principle 4,Principle 5,Principle 6,Principle 7,Supply Chain Management in Today,Managers find themselves assigned the role of the rope in a very real tug of war.,They recognize two important things:1.Think the supply chain as a whole2.Pursue

2、 tangible outcomes,Supply Chain Management in Today,The successful initiatives:broad efforts,combining both strategic and tactical change.holistic approachthe whole improvement achieved is greater than the sum of its parts.,Unsuccessful efforts:functionally defined and narrowly focusedlack sustainin

3、g infrastructureuncoordinated change activity erupts,Distill seven fundamental principles of supply chain management.,Summary,Principle 1,Segment customers based on the service needs of distinct groups and adapt the supply chain to serve these segments profitably.,Principle 1,Traditionally companies

4、 take an one-size-fits-all approach to serving all customers,Result,We dont fully understand the relative value customers place on our service offerings.,Then,what should we do?,Principle 1,Develop a portfolio of services tailored to various segments.,Progressive Manufacturers,cluster and conjoint a

5、nalysis,Measure customer tradeoffsPredict the marginal profitability,Today,Traditional tools:surveys,interviews,and industry research,Research also can established the services valued by all customers versus those valued only by certain segments.not mean tailoring for the sake of tailoring.,Principl

6、e 1,Customer needs and preferences do not tell the whole story,But,The service packages must turn a profit.,Only by understanding their costs at the activity level and using that understanding to strengthen fiscal control can companies profitably deliver value to customers.,Analyze the profitability of segments,The costs and benefits of alternate service packages,A reasonable return on their investment and the most profitable allocation of resources,Principle 2,Customize the logistics network to